Brett Froomer
Director's Reel
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. Tabletop
. Product Shots
. Food & Retail
. Brand Campaigns

For Director/DP Brett Froomer food is a journey. Through his life-long passions for image making, storytelling and cooking, we invite you to come along for the ride.

Chelsea Market

Prix Fixe

Taco Bell

Belluminati Cravings



Praire Boy Bakery



Fire Roasted Philly


Turkey Avocado

Meet Brett

Being raised in L.A., you’d think Director/BP Brett Froomer was lured by film, but that’s only half true. He actually grew up in the kitchen, learning at the side of his mother, a passionate foodie who cooked with some of the best-known chefs of her time.

Drawn to the worlds of both food and imagery, by his teen years he was assisting in the studio of legendary L.A. photographer Sid Avery, where he was first exposed to the magic of tabletop. Recalling a shoot for Winchell’s, he said, “I’d never seen a glazed donut look so good.”

Inspired, Brett went on to become one of advertising’s leading photographers, and later sought-after commercial director, focusing on emotion, storytelling and lifestyle spots. But he never lost interest in food. Now, by embracing his culinary roots and fusing it with his photographer’s eye – one who goes beyond making things look goof to creating “crave-ability.”

At French Butter Films, he’s blended his great passions: film, food, family and friends – with a focus on shooting effective, breakthrough content for clients in an environment that’s collaborative, welcoming, deeply savory and satisfying.

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