Las Ruedas del Destino
Toyota | Case Study
2019
Task
Produce a series of 10x :30 second episodes of a branded telenovela plus print and social media assets.
Client
Toyota of Southern California
Agency
Davis Ellen
Solution

First and foremost, we brought a director who directs novelas for a living. This gave the episodes the “novela look” naturally and allowed us to shoot upwards of 2 episodes a day (Novelas shoot 80 pages a day on the average), giving us the much needed time for the social team to work with talent simultaneously and achieve their content goals as well as for the still photographer to do the same.

Las Ruedas del Destino

Season 1 Teaser

Watch the full series below:

Chapter 1

Season 1

Chapter 2

Season 1

Chapter 3

Season 1

Chapter 4

Season 1

Chapter 1

Season 2

Chapter 2

Season 2

Chapter 3

Season 2

Chapter 4

Season 2

Chapter 5

Season 2

Chapter 6

Season 2

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Director's Reel