Produce a series of 10x :30 second episodes of a branded telenovela plus print and social media assets.
Toyota of Southern California
First and foremost, we brought a director who directs novelas for a living. This gave the episodes the “novela look” naturally and allowed us to shoot upwards of 2 episodes a day (Novelas shoot 80 pages a day on the average), giving us the much needed time for the social team to work with talent simultaneously and achieve their content goals as well as for the still photographer to do the same.
Las Ruedas del Destino
Digital Series | Season 1 Teaser
Watch the full series below: